Identity
Name, role, voice and personality.
From prompt to purchase
Turn customerintent intocheckout.
AnyCart adds a branded conversational commerce layer to your Shopify store. Shoppers can ask for product recommendations in plain language, build a cart, and reach checkout without fighting search, filters, or support queues. If they drop off, the conversation can bring them back.
▶ See how it worksAnyCart shopping assistant Live · Wine
I’m making roast lamb this weekend and need three bottles under R900. Something bold, but not too heavy.
Intent captured what the shopper actually wants
Built for advice-led commerce WineBeautyGiftsHomewarePetsBooksApparel
How it works
A guided journey from question to checkout.
AnyCart understands what a shopper needs, finds suitable products and moves the conversation towards a ready-to-pay cart.
One connected flow
From intent to action
- Step 01Understand intent
Shoppers ask in plain language, not perfect keywords.
- Step 02Recommend with context
AnyCart checks your catalogue, stock, variants, policies, and product details.
- Step 03Build the cart
Selected products are added without forcing the shopper back through the store.
- Step 04Checkout and recover
A direct checkout link takes the shopper to purchase, with WhatsApp follow-up available where enabled.
Customised for your store
Your store’s expertise, built into every conversation.
Choose your assistant’s name, personality, priorities, boundaries and appearance. Give it your approved guidance—from a sommelier’s guide to seasonal lookbooks and product manuals—so its recommendations reflect how your business actually sells.
Merchant profile Built around how you sell
Merchant approved Focus
Categories, products and commercial priorities.
Knowledge
Your catalogue, policies, guides, manuals and lookbooks.
Rules
Discounts, exclusions, product claims, recovery and escalation.
Appearance
Style the website chat widget to match your store’s colours and visual identity.
Willow & Co.
How can I help you find the right piece?
Field Notes
Tell me what you’re shopping for.
Approved knowledge can look like
Where AnyCart lives
One assistant.
Multiple channels.
AnyCart can meet shoppers on your site, WhatsApp or Telegram — understanding intent, recommending products, building carts and sending checkout links. The channel changes. The buying journey stays connected.
Why conversation is becoming a storefront →Web Chat AnyCart active
I need a gift under R1 000.
AnyCart I found three strong matches in stock.
Build my cart
Web Chat
WhatsApp AnyCart active
Do you have this in black?
AnyCart Yes — and it is ready to ship.
Add to cart
WhatsApp
Telegram AnyCart active
Help me choose between these.
AnyCart This one best fits your needs.
Go to checkout
Telegram
Merchant intelligence
Every conversation becomes a commerce signal.
See commercial outcomes, journey progression, customer demand, conversation detail, human handoffs and recorded store activity inside the merchant workspace. See how AnyCart measures the buying journey →
*Representative merchant workspace preview
Commercial snapshot
Outcome, opportunity, and conversion.
AnyCart-assisted revenueR246,300+12.4% vs previous period
Attributed orders164+18 orders
Average order valueR1,502+4.1% vs previous period
Opportunity at drop-offR82,600Estimated from stalled journeys
Requests stalled184Largest journey leak
Intent → outcome13.5%+1.8 percentage points
Largest journey leak
184 conversations stalled
Between product matched and cart created.40.8% drop-off · 6.2 points above the previous period
Expressed demand
What shoppers told you.
Need it before FridayDelivery timing64
Unsure about fitSizing confidence47
Looking under R800Budget intent31
See what shoppers do—and where they stop.
Connected commerce layer
Built for your store.
AnyCart connects to the systems that already run your store — catalogue, stock, product data, policies, carts, checkout, and support handoff — then turns them into a conversational buying experience.
Your store data catalogue · stock · policies · carts · checkout
AnyCart commerce layer intent · recommendations · cart actions · recovery
Your customers web chat · WhatsApp · Telegram
AnyCart can search products, variants, pricing, stock, and product details.
It can create carts, update carts, and serve checkout links.
Expand your store’s reach into the channels where your customers already spend their time.
Trust and control
Your store stays your store.
AnyCart works within your existing Shopify setup. You remain in control of how the assistant represents your business and how it sells.
Connected to Shopify
AnyCart connects to your catalogue, cart and checkout using only the Shopify permissions required for the agreed functionality.
Configured around your business
You approve the assistant’s personality, guidance, product priorities, recovery settings, knowledge sources and operating channels. When something needs to change, you request it and we update the configuration for you.
Payments stay with Shopify
AnyCart can build a cart and guide the customer towards checkout, but all payment information and transactions are handled through your existing Shopify checkout.
Ready to see it in action?